2023
Debit transactions and volume continued to rise, with issuers prioritizing digital payments and mobile capabilities.
2024 PULSE® Debit Issuer Study
Amid Continued Growth, Changing Dynamics Emerge
Study reveals what forces are influencing issuers’ strategies for their most critical payment product.
Two ways to explore the findings
Watch a webinar presented by Steve Sievert for in-depth analysis of the results and answers to your debit-related questions.
The 2024 Debit Issuer Study white paper provides a comprehensive view of the debit industry and issuer performance.
As a regulated FI with a drop in interchange revenue likely coming, controlling fraud is more important to us right now than increasing spend."
–Covered Issuer
Cardholder engagement is driving debit growth
Debit is the most popular payment type in terms of engagement, with the average active cardholder using their debit card daily to make purchases. This daily usage led to a 4% increase in both transactions and dollar volume year-over-year.
CNP & mobile payments are gaining popularity and share
Consumer behavior continues to shift toward card-not-present (CNP) and mobile payments. CNP represented over a third (36%) of all debit transactions. Mobile devices originated 7% of debit POS purchases, with phones and wearables now generating 15% of all in-store contactless payments.
Shifting dynamics are bringing new challenges
Issuers remain cautiously optimistic about the future despite facing growing uncertainty with respect to potential new regulations, fraud, the introduction of new payment rails, and changing consumer banking behavior leading to flat or declining card bases.
Our latest insights on debit trends
Award-Winning Research
The 2023 Debit Issuer Study was recognized by the Houston Chapter of the International Association of Business Communicators with a Bronze Quill Award of Excellence.
Take a look back at debit’s recent history
2022
Debit numbers were strong as transactions, spending volume and average purchase value all rose.
2021
Debit spend surpassed credit for the first time as consumers made fewer – but larger – purchases.
Start getting more from debit
We’re here to help you get the most out of every transaction. Connect with our team to learn what’s possible.