Win up to $5,000 in the "Are You Debit Smart?" Video Contest from

Site Rewards Consumers for Informative, Inspirational and Entertaining Videos

HOUSTON, TX – May 24,, the only online educational resource focused exclusively on debit, kicks off the "Are You Debit Smart?" video contest today, inviting consumers across the U.S. to share success stories related to using a debit card as their preferred form of payment. By simply submitting a short video, consumers could win up to $5,000 on a Discover prepaid card, as well as a money-management session with a financial counselor.

Designed to promote the many benefits of using debit, the contest encourages consumers to high-light why they use their debit card, what they buy with debit, when they use it and much more.

"The 'Are You Debit Smart?' video contest launches at a time when debit cards account for the greatest share of purchases made in retail stores," said Steve Sievert, senior vice president, communications and marketing, with PULSE, a leading debit/ATM network and sponsor of "The contest gives consumers the chance to share their personal stories about how debit cards have changed and enhanced their financial management skills, and even transformed their purchasing behaviors."

Beginning today and continuing through July 4, 2010, will accept video submissions. Entries will be judged by a panel of experts from the financial and creative fields. A grand prize of $5,000, second-place prize of $2,500 and third-place prize of $1,000 will be awarded via prepaid Discover cards. In addition to the prepaid card, each of the top three prize winners will receive personal consultation time with Judy Lawrence, financial counselor and coach, author of "The Budget Kit" and founder of

One $500 prize will be awarded weekly during the contest period to the person who has the cleverest Tweet about the video(s) entered into the contest. Entrants are permitted to Tweet about their own videos as well. Weeks will be defined as starting at 12:00 a.m. CDT on Mondays and ending at 11:59:59 p.m. CDT on Sundays. Entrants are encouraged to follow on Twitter for contest updates.

"Are You Debit Smart?" video contest entries will be accepted from May 24 through July 2 at, and the three winners will be announced August 2, 2010 on The website will highlight financial insights generated from the contest throughout the summer.

Visit for complete "Are You Debit Smart?" video contest details.

About is an online resource for managing your money through the debit card payment method. The site offers consumers practical information about debit's role as a convenient payment method and a valuable financial planning tool. counters myths surrounding debit cards by offering fact-based information consumers need to know when using debit, as well as advice on making debit part of their personal money management strategy. The site is sponsored by the PULSE® debit/ATM network.


PULSE is one of the nation's leading ATM/debit networks, currently serving more than 4,500 banks, credit unions and savings institutions across the country. PULSE is owned by Discover Financial Services (NYSE: DFS). The network links cardholders with more than 289,000 ATMs, as well as POS terminals at retail locations nationwide. The company is also a valued resource for industry research related to electronic payments and is committed to providing its participants with education on evolving products, services and trends in the payments industry. For more information, visit


Steve Sievert
832-214-0111 | 800-420-2122
Tara Hanney