Names Grand Prize Winner in "Are You Debit Smart?" Video Contest

"Debit Card Flow" Video Wins $5,000 Grand Prize

HOUSTON, TX – Aug 19,, the only online educational resource focused exclusively on debit, announced Pete Herron of Moorestown, N.J., as the "Are You Debit Smart?" video contest grand prize winner. Herron, who shared why his debit card is his preferred form of payment, was awarded $5,000 on a prepaid Discover Card and a one-hour money management session with Judy Lawrence, financial counselor, author of The Budget Kit and founder of

The winning entry received the highest overall scores based on creativity, thoughtfulness, originality, objectivity and entertainment and inspirational value. In addition to the grand prize winner, Reggie Schickel of Charlotte, N.C., was awarded second place, receiving $2,500 on a prepaid Discover Card and consultation with Lawrence. Adam Gruse of Mequon, Wis., was awarded third place, winning $1,000 and time with Lawrence.

"We are proud of the entrants in our first 'Are You Debit Smart?' video contest. The videos illustrate the many reasons consumers like to use their debit cards for everyday purchases," said Steve Sievert, senior vice president at PULSE, a leading debit/ATM network and sponsor of "The videos are creative and entertaining, and highlight why using a debit card is a smart decision, as it helps them be financially successful."

"Are You Debit Smart?" video contest entries were accepted from May 24, 2010 through July 4, 2010 at Entries were judged by a panel of experts from the financial and creative fields.

"Are You Debit Smart?" video contest entries will be accepted from May 24 through July 2 at, and the three winners will be announced August 2, 2010 on The website will highlight financial insights generated from the contest throughout the summer.

About is an online resource for managing your money through the debit card payment method. The site offers consumers practical information about debit's role as a convenient payment method and a valuable financial planning tool. counters myths surrounding debit cards by offering fact-based information consumers need to know when using debit, as well as advice on making debit part of their personal money management strategy. The site is sponsored by the PULSE® debit/ATM network.


PULSE is one of the nation's leading ATM/debit networks, currently serving more than 4,500 banks, credit unions and savings institutions across the country. PULSE is owned by Discover Financial Services (NYSE: DFS). The network links cardholders with more than 289,000 ATMs, as well as POS terminals at retail locations nationwide. The company is also a valued resource for industry research related to electronic payments and is committed to providing its participants with education on evolving products, services and trends in the payments industry. For more information, visit


Anne Rhodes
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Tara Hanney