PULSE Expert Network
As a value-added service, PULSE offers bank associations and credit union leagues a speaker program covering a variety of industry and electronic payments topics. PULSE speakers participate in conferences and seminars, as well as association and league meetings.
For more information on the PULSE Expert Network or to request a speaker, contact PULSE Association Relations at 800-420-2122.
Current speaker topics include:
Deconstructing the Debit Issuer Study
Each year, PULSE commissions the Debit Issuer Study, an extremely valuable survey of financial institutions about their debit business. PULSE experts can walk your financial institution through the latest Debit Issuer Study, focusing on information that helps identify opportunities for growth. In these challenging times, when financial institutions are navigating through increased regulation and jaw dropping innovation, being able to make decisions based on objective data is essential. Despite headwinds created by regulation, the debit industry remains strong, and our presenters will offer critical insights into factors that are driving debit's continued growth, as well as guidance to help your financial institution capitalize on emerging opportunities.
2015 - The Year of the Chip
With every tick of the clock, we get closer to the October 2015 introduction of network fraud liability shifts and the conversion to EMV chip-based debit transactions. Many financial institutions still have questions about the migration and their responsibilities. The PULSE Product team can simplify EMV for your financial institution. Our experts will discuss the vastly improved security in embedded chips and break down the roles and responsibilities of the various players in EMV transactions. They also will tackle important questions such as how fraud liability will be determined. PULSE experts can help your financial institution understand the industry transition timeline, as well as necessary certifications, interoperability and available assistance to make the transition easier.
Taking Up Arms to Stop Fraud
As much as we would like to believe that a foreign prince really does want to send us $25 million, most of us recognize this kind of fraud when we see it. Unfortunately, malware, card skimming and other threats that financial institutions face are much more sophisticated. PULSE Fraud Analysts will explain why fighting fraud involves preparation, multiple layers of security and fast follow-up. We will give details about how financial institutions can arm themselves and their cardholders. This presentation will help identify threats from fraudsters and offshore organized crime syndicates. It also will address red flags that indicate internal weaknesses, the latest in sophisticated ATM skimmers and the steps everyone can take to proactively protect themselves.
How Merchant Rewards Can Boost Revenue, Loyalty and Retention
To offset the reduced interchange revenue resulting from Regulation II, many issuers have cut the debit rewards programs that helped them boost customer loyalty and retention. However, a fresh approach is emerging with a move towards rewards that produces increased debit card usage by consumers, greater spend for merchants and loyalty for issuers. In this session, we will discuss industry trends and the emerging merchant rewards model that is breathing new life into debit rewards programs.
How to Think Differently About Debit
Traditional distinctions between signature and PIN networks are blurring as transactions that do not require PINs, signatures or other cardholder verification methods become more common. As a result, issuers need to make informed decisions about the handling of debit transactions to ensure the best cardholder experience. During this session you will how the convergence of debit is making the traditional labels of "signature" and "PIN" less relevant and how issuers, merchants and cardholders benefit from this new routing option.